TruFactor empowers data scientists and developers to leverage Consumer Intelligence safely, securely and seamlessly.
TruFactor’s patented anonymization platform ingests, filters, and processes over 100 TB of raw information daily. Proprietary AI transforms this data into integrated "phygital" consumer graphs accessible via application-ready APIs. Built on the foundation of consumer trust, transparency, and privacy, TruFactor meets the most rigorous governance, compliance, and security standards. TruFactor’s Intelligence-as-a-Service platform is at the intersection of mobile data, AI, and consumer privacy.
Built on the foundation of truth and fact, TruFactor was designed with a privacy-first framework and an unrelenting commitment to consumer transparency.
Powerful and predictive “phygital” consumer graphs (based on digital signals, physical movement, and demographics) integrate the physical and digital worlds.
Robust APIs provide access to the enterprise-grade intelligence platform and shortens time to market.
We are powering solutions across diverse industries
01 / Urban Planning and Transit
TruFactor replaces labor-intensive surveys with real-time “phygital” graphs. Applications include Transportation, Delivery, Logistics, and more.
02 / Finance
TruFactor provides an in-depth understanding of consumer engagement, business health and market trends to evaluate investments and performance.
03 / Retail and Ecommerce
TruFactor offers consumer journey mappings by merging location and mobile behavior. Leverage complete “phygital” consumer graphs for loyalty and retention.
04 / Real Estate
TruFactor enables smarter business decisions by optimizing the process for selecting locations with real-time intelligence and sophisticated AI.