"TruFactor empowers data scientists and developers to leverage Consumer Intelligence safely, securely and seamlessly."

Built on the pillars of “Truth” and “Fact,” TruFactor delivers an Intelligence-as-a-Service platform. The patented anonymization platform democratizes access to unique Consumer Intelligence. Customers are leveraging TruFactor for diverse use cases in retail, transportation, financial services, and urban planning to identify new markets and power innovative new business models.

TruFactor Leadership

Piyush Shah
CEO, TruFactor
Co-Founder, InMobi Group
Piyush is the CEO of TruFactor and drives its overall vision, product strategy and business execution. At InMobi Group, Piyush has held various executive roles including Chief Product Officer, President of Marketing Cloud, and Vice President of Performance Advertising and Developer Platforms.

Prior to InMobi, he was Associate Vice President at Deutsche Bank, where he helped establish the Payments & Private Banking business.

Piyush is a featured speaker at events and active investor and advisor in the start-up community. Piyush has a bachelor's degree in Industrial Engineering from the Delhi College of Engineering and an MBA from the Indian School of Business, Hyderabad.
Brian Smith
Head of TruFactor,
Brian is responsible for sales and operations in North America.

Brian has 20 years of experience in leading strategy and business operations in mobile and telecommunications. Prior to TruFactor, he managed the Internet and Data product teams within the Sprint product and technology development group. He was also responsible for supporting Sprint's strategy and execution for mobile commerce, mobile wallets, search, mobile advertising, storefronts and carrier billing.Brian is a regular speaker in the mobile industry and was named to the Kansas City Business Journal’s 40 Under 40 List in 2017. Brian has a bachelor’s degree in Business Management and an MBA from Baker University.
Robert Burcham
CTO, TruFactor
Robert is responsible for the architecture, development, and delivery of the TruFactor platform.

Robert has more than 20 years of experience in software engineering and holds over 30 patents. Prior to TruFactor, Robert held positions in Sprint product development, device development and information technology teams. He was the lead designer for Sprint's Connected Vehicle Program (later branded as Velocity) and responsible for technical development of consumer device projects. Prior to Sprint, Robert was Chief Technology Officer for Recovery Management Corporation (CargoLargo) and Blairlake New Media (acquired by Compuware).

Robert has a bachelor’s degree in Electrical Engineering and Computer Science from the University of Kansas.
Inder Singh
Chief Product Officer
Inder is responsible for product strategy and development for TruFactor.

Inder has spent 15 years leading product and technology teams at his own startup (autonomous stores space) as well as at Ola, InMobi Group, Yahoo, Oracle, Microsoft, and Intel. At InMobi Group, Inder built Glance into one of the fastest growing apps in India. Inder holds five US patents for distributed computing and graph databases, and has led a "Serial Hackers" team to win TechCrunch Disrupt in 2013 and 2015 Inder has a bachelor's degree and master’s degree in Computer Science from Birla Institute of Technology and Science.
Matthew Habiger
Chief Data Scientist, TruFactor
Matt is responsible for the data science team at TruFactor and leading the creation of rich dimensional datasets that provide context for business applications. The data sciences team processes and models terabytes of data.

With more than 10 years of experience in data science and economics, Matt has provided leadership in healthcare, retail, banking and finance, and manufacturing. Matt founded Data Science Kansas City and lectures in Data Science at Rockhurst University.

Matt has a bachelor’s degree in Economics from the University of San Thomas and a Masters in Economics from the University of Kansas.
Meera Mehta
Vice President, Marketing
Meera is responsible for marketing and bringing the vision of TruFactor to life to prospective clients and partners.

Meera has 20 years of experience leading sales and marketing teams and bringing SaaS platforms to market. Prior to TruFactor, Meera held strategic roles at Microsoft and Oracle as well as innovative start-ups. Her experience spans CRM, unified communications and collaboration, sales engagement platforms, IoT for smart cities, and retail pricing analytics.

Meera has a bachelor’s degree in Economics from Stanford University, a Masters degree in International Policy Studies from Stanford University and an MBA from the Sloan School of Management at MIT.
Brooke Bobe
Head of Business Development,
North America
Brooke is responsible for strategic partnerships and revenue growth.

Brooke has 15 years of experience in the telecommunications and data sectors. She has held various roles leading sales, business development and advertising teams at Sprint, Pinsight Media and Virgin Mobile. She utilizes her expertise in data application to work with partners in developing actionable solutions across a wide variety of verticals and use cases. Prior to telecommunications, Brooke worked in the aerospace industry for international programs.

Brooke has a bachelor’s degree Business Management from the University of Colorado and an MBA from the University of Missouri.
Jimit Doshi
Vice President, Customer Success
Jimit is responsible for Global Client services.

Jimit has 12 years of experience in high growth sectors of adtech, martech, and data-as-a-service. Prior to TruFactor, Jimit spent 10 years in business leadership roles within InMobi Group. Jimit brings true global experience as he has built new business operations across the US, Europe, China, and Southeast Asia. Jimit uses his passion for implementing innovative technologies to support and drive success for customers.

Jimit has a bachelor's degree in Electronics Engineering.

InMobi Group Executive Leadership

The InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. The group's portfolio companies include InMobi - our Unified Marketing Cloud for CMOs, TruFactor - an Intelligence-as-a-Service platform for Enterprises , and Glance - the world's first Screen Zero content discovery platform.

Naveen Tewari
Founder & CEO, InMobi Group
Naveen is the founder and CEO of InMobi Group. Under Naveen’s leadership, the InMobi Group has expanded to include businesses across advertising, marketing, data and content platforms that are shaping consumer experience in a world of connected devices.

Naveen also serves on the Board at Paytm and is an active investor and advisor.

Naveen has a bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Kanpur and an MBA from Harvard Business School.
Marc Steifman
CFO, InMobi Group
Marc oversees finance and M&A for the InMobi Group.

Marc has 25 years of experience in finance and investment banking. He has advised more than 100 clients in M&A, executing IPOs, and raising private capital across the US, Europe, and Asia.

Prior to InMobi, he was Managing Director of Piper Jaffray’s Technology Investment Banking Group. Marc also held leadership positions as Managing Director at Jefferies and Co., Managing Director at Bear Stearns, and Vice President at Prudential Securities.

Marc has a bachelor’s degree in Economics from Dartmouth College and an MBA from the University of Chicago Booth School of Business.
Mohit Saxena
Chief Privacy Officer, TruFactor
Co-Founder, InMobi Group
Mohit is responsible for defining and implementing the privacy, security and GDPR policies across InMobi Group and TruFactor. His team has also developed robust auditing frameworks and monitoring systems to ensure on-going compliance and adherence to the most rigorous standards.

Previously, Mohit served as CTO of InMobi building and scaling engineering and development. Before InMobi, Mohit managed technology operations at Virgin Mobile and managed development teams at AT&T. Mohit is an active entrepreneur and investor. He also has contributed to several patents in the telecommunications industry.

Mohit has a bachelor’s degree in Engineering from the Indian Institute of Technology, Roorkee.
Abhay Singhal
CEO, InMobi
Co-Founder, InMobi Group
Abhay is the CEO of InMobi and drives the overall vision, product strategy and business execution for the Unified Marketing Cloud. At InMobi Group, Abhay has held various executive roles including President of Advertising Cloud, Chief Revenue Officer, and Head of Human Resources.

Prior to InMobi, Abhay co-founded TeN and served as Head of Sales. Abhay is also featured speaker on topics from entrepreneurship, people, and culture.

Abhay has a bachelor's degree in Electrical Engineering from the India Institute of Technology, Kanpur.
Amit Chauhan
SVP & General Counsel
InMobi Group
Amit is responsible for the global legal function, including privacy and data protection.

Amit is an attorney with over 18 years of experience working with Indian companies and global corporations. Amit specializes in designing and implementing the legal and compliance functions for technology companies and has deep expertise in solving cross border legal issues, international privacy, and data protection requirements as well as navigating government regulators and authorities.

Amit is a lawyer licensed to practice in India and a member of the Institute of Company Secretaries of India. Amit has a bachelor’s degree in Science and law degree from the CSJM University, Kanpur.
Sahil Mathur
Head of HR and Culture
InMobi Group
Sahil is responsible for the Human Resources function at InMobi Group. Previously, Sahil held various positions at InMobi including Head of Partnerships and Head of Global Revenue Insights and Delivery.

Prior to InMobi, Sahil was the Head of the Hyderabad Office and Head of Operations for Facebook. He also held leadership roles in sales, business development, and customer delivery at Google, Coors Brewing Company, and Cognizant Technology Solutions.

Sahil has a bachelor’s degree in Computer Science from the Army Institute of Technology, College of Engineering, Pune, and an MBA from the Indian School of Business.

TruFactor Strategic Advisers

Guru Pai
Chief Executive Officer
James Koening
Partner & Global Co-Chair, Privacy & Cybersecurity Practice
Fenwick & West
Ashutosh Gangwar
GM, TV Partnerships
The Trade Desk

See TruFactor in Action