Cookie Policy


This Policy sets out the different scenarios in which TruFactor (”TruFactor” or “we”, “us”, “our”, a business unit of Pinsight Media+ Inc. which is a subsidiary of InMobi Pte. Ltd, (“InMobi”) may use cookies and web beacons (collectively the “Cookies”) to automatically collect certain information about you. Cookies are small text files typically containing a sequence of numbers and letters that websites and/or applications serve to your desktop and/or mobile browser. They are often used to provide a personalized experience to visitors/users as well as to provide reporting information regarding visitor’s/user’s activity or how they are engaging with our websites.

When you visit the TruFactor website, we use Cookies and web beacons to automatically collect certain information about your visit to the website and interaction with the same. We use Cookies to generally enable our systems to recognize users, to identify how and when pages within the TruFcator website are visited and by how many people.

This enables us to understand which parts of our website are of greatest interest to our visitors/users, as well as to understand certain aggregated geographic and demographic information about them. We use this information to continuously improve our website.

Specifically, we use the following types of Cookies on our website:

Types of cookies

Who serves these cookies

What they do

Essential website cookies

Tracking and advertising cookies

These cookies are necessary to provide you with services available through this website and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like secure client account pages, would not be possible

Performance and functionality cookies


These cookies enhance the performance and functionality of our website but are non-essential to its use. However, without these cookies, certain functionality may become unavailable.

Analytics web beacons and customization cookies

Google Analytics (click here to opt out)

These technologies collect information that is used either in aggregate form to help us understand how the website is being used or how effective our marketing campaigns are, or to help us customize the website for you.

Tracking and advertising cookies

We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based on your web browsing activity on the TruFactor website, known as “online behavioral advertising” (OBA). Cookies are placed on your browser, which will remember the web pages you have visited on the TruFactor website. Advertisements linked to what you have been looking at may be displayed to you when you visit websites who use partner advertising networks.


By using the TruFactor website, you consent to the use of these Cookies. If you do not like the idea of cookies or certain types of cookies/beacons, you can change your browser’s settings to delete Cookies that have already been set and to not accept new Cookies. To learn more about how to do this, visit the help pages of your browser.