A Phygital Platform

Safely, securely, and seamlessly leverage full-spectrum Consumer Intelligence

We exist in an ever-changing, always-connected world that creates a digital footprint at every intersection of life. For most businesses, lack of data is not the issue. It’s the tethering and implementation of these various data sources that makes them actionable for businesses.


The Phygital Graph

TruFactor’s Phygital Graph links elements of both the physical and digital journey, providing organizations an up-to-the-moment, democratized access to Consumer Intelligence.

Unaided. Up-to-the-Moment. Always-On.

TruFactor collects and moves with life’s micro-moments to capture consumer evolution as it unfolds. Unaided access to consumer engagement provides a window into everyday life.

As We Move, Behaviors Change

Physical location (where and when) influences engagement. TruFactor’s ability to map both the physical & digital journey provides clarity beyond segmented interactions into how our environments impact life.

Delivering the Brand to the Consumer

In today’s consumer-brand relationship, the consumer shapes the brand. For businesses it is no longer about personalization but gaining a holistic understanding of a consumer to drive a real connection at the right place and time. TruFactor safely and securely transforms raw CRM and signal information into a secure data set that drives action at scale.


See TruFactor in Action